This tool helps you easily create UTM tagged URLs for tracking your marketing campaigns in Google Analytics. Simply fill out the fields below, and the tool will generate a URL with the appropriate UTM parameters. Click the generated URL to copy it to your clipboard.
UTM Campaign Builder
Generated Campaign URL:
The URL will be displayed here once all required fields are filled in.
More Information and Examples for Each Parameter
The following table gives a detailed explanation and example of each of the campaign parameters:
| Parameter | Required | Example | Description |
|---|---|---|---|
| Campaign ID | No | 12345 | A unique identifier for the campaign, useful for tracking specific ads or promotions. |
| Campaign Source | Yes | mailchimp | Identifies the source of the traffic, such as a CRM system, email service provider, or social media platform. |
| Campaign Medium | Yes | Specifies the medium used, such as email, social, or cpc (cost-per-click). | |
| Campaign Name | No | summer_promo | A name for the campaign to identify it in reports, such as a product launch or seasonal sale. |
| Campaign Term | No | discount+shoes | Used for paid search campaigns to identify the keywords being targeted. |
| Campaign Content | No | banner_ad | Differentiates between different ads or links that point to the same URL, useful for A/B testing. |
Common Examples
| Example | Source | Medium | Name |
|---|---|---|---|
| Weekly Newsletter | mailchimp | weekly_newsletter_2023_10_01 | |
| QR Code in Shop Window | shop_window | qr_code | fall_promo |
| Advert on Partner Website | partner_site | banner | partner_promo |
| Social Media Post | social | spring_sale | |
| A/B Testing | newsletter | promo_test |